A lift consultant is not to be confused with a lift contractor, with each serving different roles in the industry.
A lift contractor will undertake lift installation and modernisation/refurbishment works, provide lift maintenance and call-out services, and perform repairs. While they can offer advice and recommendations on issues relating to your lift, their revenue generation is through the sale of products and maintenance. There is a risk, therefore, that any advice provided might, either intentionally or unwittingly, be affected by bias or a lack of knowledge of certain areas.
In contrast, a lift consultant provides independent technical expertise. They do not install or maintain lifts, nor should they be affiliated with any lift company. Therefore, they can always act on behalf of the client. Their experience and broad technical knowledge allow them to provide advice on all aspects of the industry that is both independent and without bias or prejudice. It is the responsibility of the consultant to give clients peace of mind when it comes to making the right decisions.